{"id":10133,"date":"2023-03-23T15:24:09","date_gmt":"2023-03-23T15:24:09","guid":{"rendered":"https:\/\/www.tiensesuiker.com\/de-1836-a-2023-une-retrospective-de-nos-emballages\/"},"modified":"2026-05-12T07:43:57","modified_gmt":"2026-05-12T07:43:57","slug":"de-1836-a-2023-une-retrospective-de-nos-emballages","status":"publish","type":"page","link":"https:\/\/www.tiensesuiker.com\/fr\/de-1836-a-2023-une-retrospective-de-nos-emballages\/","title":{"rendered":"De 1836 \u00e0 2023 : une r\u00e9trospective de nos emballages"},"content":{"rendered":"\t\t
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De 1836 \u00e0 2023 : une r\u00e9trospective de nos emballages<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Notre usine de Tirlemont a bien chang\u00e9 depuis qu\u2019elle a vu le jour en 1836. Nos emballages ont, eux aussi, \u00e9volu\u00e9. Reconnaissez-vous les emballages ci-dessous ? De quelle g\u00e9n\u00e9ration faites-vous partie ?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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1836<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Saviez-vous que Sucre de Tirlemont est presque aussi ancien que la Belgique ? Notre usine existe d\u00e9j\u00e0 depuis 1836 et a beaucoup \u00e9volu\u00e9 depuis son inauguration. Au d\u00e9but, il n\u2019\u00e9tait pas question de morceaux de sucre. \u00c0 l\u2019\u00e9poque, nous fabriquions des \u00ab pains de sucre \u00bb. Lorsqu\u2019on voulait un morceau de sucre, il fallait d\u2019abord casser le pain de sucre.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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1905<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les pains de sucre n\u2019\u00e9taient pas tr\u00e8s pratiques. C\u2019est pourquoi, \u00e0 partir de 1840, on a commenc\u00e9 \u00e0 chercher activement de nouvelles fa\u00e7ons de commercialiser le sucre. Saviez-vous que le premier morceau de sucre destin\u00e9 au commerce a \u00e9t\u00e9 produit \u00e0 Tirlemont en 1905 ? C\u2019est le Belge Theophile Adant qui a eu l\u2019id\u00e9e de ce proc\u00e9d\u00e9. Un peu plus pratique que les pains de sucre, n\u2019est-ce pas ? <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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1953<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00c0 l\u2019origine, la Cassonade Graeffe que vous adorez \u00e9tait produite dans une usine bruxelloise. En 1953, la recette secr\u00e8te et la production ont \u00e9t\u00e9 reprises par Sucre de Tirlemont. Entre-temps, l\u2019emballage a quelque peu \u00e9volu\u00e9, mais certains \u00e9l\u00e9ments n\u2019ont pas chang\u00e9 : le nom est rest\u00e9 le m\u00eame et l\u2019emballage arbore toujours un enfant joyeux ! Ce dernier n\u2019a disparu de l\u2019emballage qu\u2019une seule fois, en 2018, dans le cadre d\u2019une action men\u00e9e avec Child Focus.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Les ann\u00e9es 1960<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Durant la premi\u00e8re moiti\u00e9 du XXe si\u00e8cle, l\u2019emballage rouge est devenu blanc. Mais il a fallu attendre les ann\u00e9es 1960 pour voir arriver le premier logo T sur le march\u00e9. Celui-ci a \u00e9t\u00e9 cr\u00e9\u00e9 par un c\u00e9l\u00e8bre dessinateur de l\u2019\u00e9poque : Lucien De Roeck. Dans cette version 3D, le morceau occupait une place centrale.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Les ann\u00e9es 1970<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dans les ann\u00e9es 1970, nous avons aplani le logo. Il ressemblait alors tr\u00e8s fort \u00e0 notre logo actuel. L\u2019emballage est devenu un peu plus ludique et des dessins y ont \u00e9t\u00e9 ajout\u00e9s. Charmant, n\u2019est-ce pas ?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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1995<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Saviez-vous que nous avons aussi invent\u00e9 la rainure du morceau de sucre ? C\u2019\u00e9tait en 1995. Maintenant, vous pouvez facilement casser votre morceau en deux ! Au cours des trois derni\u00e8res d\u00e9cennies, nous avons lanc\u00e9 un grand nombre de d\u00e9clinaisons et d\u2019\u00e9ditions limit\u00e9es sur le march\u00e9. Avez-vous une pr\u00e9f\u00e9rence pour une des versions ?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Notre emballage a beaucoup \u00e9volu\u00e9 \u00e0 travers les si\u00e8cles. De quel emballage de votre enfance vous souvenez-vous encore ? Faites-le nous savoir sur campaigns@tiensesuiker.com !<\/a> Vous avez, par hasard, encore un vieil emballage \u00e0 la maison ? Prenez un selfie avec et envoyez-le-nous !<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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De 1836 \u00e0 2023 : une r\u00e9trospective de nos emballages Notre usine de Tirlemont a bien chang\u00e9 depuis qu\u2019elle a vu le jour en 1836. Nos emballages ont, eux aussi, \u00e9volu\u00e9. Reconnaissez-vous les emballages ci-dessous ? De quelle g\u00e9n\u00e9ration faites-vous partie ? 1836 Saviez-vous que Sucre de Tirlemont est presque aussi ancien que la Belgique […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-10133","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nDe 1836 \u00e0 2023 : une r\u00e9trospective de nos emballages - Sucres de Tirlemont<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tiensesuiker.com\/fr\/de-1836-a-2023-une-retrospective-de-nos-emballages\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De 1836 \u00e0 2023 : une r\u00e9trospective de nos emballages - Sucres de Tirlemont\" \/>\n<meta property=\"og:description\" content=\"De 1836 \u00e0 2023 : une r\u00e9trospective de nos emballages Notre usine de Tirlemont a bien chang\u00e9 depuis qu\u2019elle a vu le jour en 1836. Nos emballages ont, eux aussi, \u00e9volu\u00e9. Reconnaissez-vous les emballages ci-dessous ? 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